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1 product diversification
Большой англо-русский и русско-английский словарь > product diversification
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2 product diversification
эк. диверсификация продукцииб) (одна из форм конкурентной борьбы в условиях современной рыночной экономики, которая выражается в производстве значительного числа модификаций одной и той же продукции)See:Англо-русский экономический словарь > product diversification
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3 product diversification
диверсификация продукции ;Англо-Русский словарь финансовых терминов > product diversification
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4 diversification
сущ.1) общ. диверсификация, внесение [создание\] разнообразияSee:2) диверсификация, стратегия диверсификацииа) эк. (расширение сферы деятельности компании и увеличение количества производимых продуктов; одной из основных причин диверсификации является уменьшения зависимости от одного вида производимой продукции)See:concentric diversification, conglomerate diversification, horizontal diversification, product line diversification, product diversification, related diversification, unrelated diversification, turnaroundб) фин. (распределение инвестиций между разными финансовыми инструментами для снижения риска)Syn:See:в) фин. (повышение безопасности валютных резервов государства путем расширения круга используемых валют)See:г) фин., банк. (распределение кредитных ресурсов финансового учреждения между разными типами заемщиков или разными типами кредитов; используется как средство минимизации кредитного риска)See:
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диверсификация: 1) распределение инвестиционного портфеля между разными финансовыми инструментами и др. активами для снижения риска; 2) расширение сферы деятельности компании (в т. ч. путем поглощений и слияний) для уменьшения зависимости от одного вида производимой продукции (предоставляемых услуг), циклических факторов; см. merger; 3) повышение безопасности валютных резервов государства путем расширения круга используемых валют и финансовых инструментов.* * ** * *. . Словарь экономических терминов .* * *расширение сферы торговли торговцем за счет включения в нее новых продуктов----------Финансы/Кредит/Валюта-----уменьшение риска для отдельных вкладчиков путем объединения инвестиционной деятельности целой группы инвесторов-----расширение сферы производства или торговли производителем или торговцем за счет включения в нее новых продуктов -
5 diversification
nдиверсификация; расширение ассортимента; участие компании в различных областях деятельности
- asset diversification
- economic diversification
- liabilities diversification
- liquidity diversification
- diversification of activity
- diversification of assets
- diversification of economy
- diversification of exports
- diversification of foreign economic relations
- diversification of industrial production
- diversification of liquid assets
- diversification of a product
- diversification of production
- diversification of risk
- diversification of tradeEnglish-russian dctionary of contemporary Economics > diversification
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6 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
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продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
7 product
продукт ; продукция ; изделие ; товары ; фабрикант ; результат ; произведение (результат умножения) ; ? product adaptation ; ? product cycle model ; ? product development ; ? product differentiation ; ? product diversification ; ? product flows ; ? produ -
8 diversification
1) расширение номенклатуры продукции или ассортимента товаров2) вложение капитала в различные виды ценных бумаг)Англо-русский словарь по экономике и финансам > diversification
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9 product line diversification
English-Russian base dictionary > product line diversification
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10 diversification
1. n расхождение2. n разнообразие, многообразие3. n расширение ассортимента4. n с. -х. смена культур; плодосмен5. n эк. диверсификация, разностороннее развитие -
11 product line
1) эк. товарная [продуктовая\] линия (группа взаимосвязанных товаров, выпускаемых данным производителем под определенным названием и торговой маркой; напр., серия дополняющих друг друга косметических средств)Syn:See:product line diversification, product line extension, product line featuring, product line filling, product line group, product line length, product line manager, product line modernization, product line pricing, product line strategy, product line stretching, family brand 1), top-of-the-line, bottom-of-the-line2) марк. ассортиментная группаSyn:
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группа взаимосвязанных товаров (напр., видов косметики), выпускаемых данным производителем.* * *группа тесно связанных между собой изделий, реализуемых на рынке одной компанией -
12 product line diversification
марк. диверсификация товарного ассортимента* (расширение товарного ассортимента за счет добавления новых видов товаров; цель — сокращение зависимости от одного вида производимой продукции)See:Англо-русский экономический словарь > product line diversification
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13 product line extension
марк. расширение товарного ассортимента (добавление новых товаров в ассортиментную группу; данная стратегия позволяет привлечь потребителей большей возможностью выбора)Syn:See:Англо-русский экономический словарь > product line extension
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14 product
1) изделие2) материальная часть3) (pl.) ассортиментdiversification in products расширение ассортимента4) (матем.) произведениеproduct of A times В произведение А на ВEnglish-Russian dictionary of scientific and technical difficulties vocabulary > product
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15 product line diversification
диверсификация производства/фирмыБольшой англо-русский и русско-английский словарь > product line diversification
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16 diversification of a product
Экономика: диверсификация продуктаУниверсальный англо-русский словарь > diversification of a product
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17 diversification of product
Экономика: диверсификация продуктаУниверсальный англо-русский словарь > diversification of product
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18 product line diversification
1) Экономика: диверсификация производства2) Реклама: диверсификация товарного ассортимента3) Деловая лексика: межотраслевая диверсификация4) Макаров: диверсификация производства (фирмы)Универсальный англо-русский словарь > product line diversification
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19 diversification of product
Англо-русский словарь по экономике и финансам > diversification of product
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20 product line diversification
диверсификация производства (фирмы)Англо-русский словарь по экономике и финансам > product line diversification
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См. также в других словарях:
product diversification — The strategy of marketing new products to a new set of customers. See product market strategy … Big dictionary of business and management
Product-Market Growth Matrix — The Ansoff Product Market Growth Matrix is a marketing tool created by Igor Ansoff and first published in his article Strategies for Diversification in the Harvard Business Review (1957). The matrix allows marketers to consider ways to grow the… … Wikipedia
product-market strategy — Ansoff matrix A marketing planning model Companies can either sell existing or new products; and they can sell them either in markets familiar to them (existing markets) or in new markets. The resulting two by two matrix gives four alternative… … Big dictionary of business and management
Diversification (marketing strategy) — Diversification is a form of corporate strategy for a company. It seeks to increase profitability through greater sales volume obtained from new products and new markets. Diversification can occur either at the business unit level or at the… … Wikipedia
Product life cycle management — is the succession of strategies used by management as a product goes through its product life cycle. The conditions in which a product is sold changes over time and must be managed as it moves through its succession of stages. Product life… … Wikipedia
Diversification (finance) — Finance Financial markets Bond market … Wikipedia
Product service system — A product service system (PSS), also known as a function oriented business model, is a business model, developed in academia, that is aimed at providing sustainability of both consumption and production. [cite journal|journal=Journal of Cleaner… … Wikipedia
diversification — noun 1. the act of introducing variety (especially in investments or in the variety of goods and services offered) (Freq. 1) my broker recommended a greater diversification of my investments he limited his losses by diversification of his product … Useful english dictionary
Diversification Acquisition — A corporate action in which a company purchases a controlling interest in another company in order to expand its product and service offerings. One way to determine if a takeover is a diversification acquisition is if the two companies have… … Investment dictionary
product-market strategies — plural noun basic marketing strategies consisting of either market penetration, market development, product development or diversification … Marketing dictionary in english
diversification — noun a) The act, or the result, of diversifying b) A corporate strategy in which a company acquires or establishes a business other than that of its current product … Wiktionary
